{"title":"Business and Money","description":"\u003cp\u003eAll Business and Money , marketing related books \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"stock-market-muhurtas-when-and-where-to-buy","title":"Stock Market Muhurtas (When and Where to Buy)","description":"\u003cp\u003e\u003cstrong\u003eDetails : \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAuthor : Indrodeep Banerjee\u003cbr\u003ePublisher ‏ : ‎ Sagar Publications\u003cbr\u003ePublication Date : 1 January 2015\u003cbr\u003eLanguage ‏ : ‎ English\u003cbr\u003ePaperback ‏ : ‎ 157 pages\u003cbr\u003eISBN-10 ‏ : ‎ 8170821797\u003cbr\u003eISBN-13 ‏ : ‎ 978-8170821793\u003cbr\u003eItem Weight ‏ : ‎ 250 g\u003c\/p\u003e","brand":"Sagar Publications","offers":[{"title":"Default Title","offer_id":48518706561322,"sku":"SOF-10250","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/nak652.webp?v=1716489585"},{"product_id":"marketing-management-indian-cases-2nd-edition-by-pearson","title":"Marketing Management: Indian Cases, 2nd Edition by Pearson","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"selectable-text copyable-text\"\u003eMarketing Management: Indian Cases, 2nd Edition by Pearson | With case studies of popular Indian brands | MBA \u0026amp; business enthusiast by - \u003cspan class=\"author notFaded\" data-width=\"\"\u003eAshita Aggarwal\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"contribution\" spacing=\"none\"\u003e\u003cspan class=\"a-color-secondary\"\u003e,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"author notFaded\" data-width=\"\"\u003eHufrish Majra\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"contribution\" spacing=\"none\"\u003e\u003cspan class=\"a-color-secondary\"\u003e,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"author notFaded\" data-width=\"\"\u003eIsaac Jacob\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"contribution\" spacing=\"none\"\u003e\u003cspan class=\"a-color-secondary\"\u003e,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan class=\"author notFaded\" data-width=\"\"\u003eSusobhan Goswami Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eBook Description - \u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003ePearson’s Marketing Management: Indian Cases, 2nd Edition\u003c\/span\u003e\u003cspan\u003e is a compilation of case studies by eminent \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eMarketing Management\u003c\/span\u003e\u003cspan\u003e academics and practitioners in India, who have specifically crafted and curated each case study for \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003estudents of Marketing to delve, discuss, and understand\u003c\/span\u003e\u003cspan\u003e the various concepts of marketing in the Indian context.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eWith 23 contemporary cases\u003c\/span\u003e\u003cspan\u003e this resource offers detailed analyses of diverse marketing principles and theories applied by reputed \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eIndian and multinational companies.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eThe lucid language and structured case studies encourage students to grasp the embedded themes and concepts in \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eMarketing Management.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eFeatures –\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eSeveral big brand stories featured in this book include—\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eMTR Foods, ZICOM Mahindra and Mahindra, Fevicol, Groupon, Unilever\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eNew case studies of established brands include—\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eTaj Hotels (IHCL), BPCL, Cadbury Dairy Milk, Sugar Free\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCollection of unique businesses case studies include—\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJaipur Rugs, AAVA Mineral Water, Travel-O-Stories\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Crazyshelfindia","offers":[{"title":"Default Title","offer_id":49579261034794,"sku":"IN STOCK - 9361599747","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/81TsE5yD4mL._SL1500.jpg?v=1731481669"},{"product_id":"an-introduction-to-islamic-finance-1","title":"An Introduction to Islamic Finance","description":"\u003cp\u003e\u003cstrong\u003eBook On Islamic Finance - \u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBook Description - \u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"a-unordered-list a-nostyle a-vertical a-spacing-none detail-bullet-list\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eLanguage ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eEnglish\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003ePaperback ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e246 pages\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-10 ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e8171012361\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eISBN-13 ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e978-8171012367\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eReading age ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e10 years and up\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eItem Weight ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e420g\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDimensions ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e26 x 18 x 2 cm\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eCountry of Origin ‏ : ‎\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eIndia\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Crazyshelfindia","offers":[{"title":"Default Title","offer_id":49579306746154,"sku":"","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/618l6CMDadL._SL1500.jpg?v=1731483400"},{"product_id":"hbrs-10-must-reads-ultimate-boxed-set-14-books","title":"HBR's 10 Must Reads Ultimate Boxed Set (14 Books)","description":"\u003ch3\u003eBook Description - \u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eEssential reading selected from the pages of \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eHarvard Business Review\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou want the most important ideas on management all in one place. Now you can have them—in a set of HBR's 10 Must Reads, available as a 14-volume paperback boxed set or as an ebook set. We've combed through hundreds of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHarvard Business Review\u003c\/span\u003e\u003cspan\u003e articles on topics such as emotional intelligence, communication, change, leadership, strategy, managing people, and managing yourself and selected the most important ones to help you maximize your own and your organization's performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe HBR's 10 Must Reads Ultimate Boxed Set includes 14 bestselling collections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Leadership\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Emotional Intelligence\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Managing Yourself\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Strategy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Change Management\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Managing People\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must Reads: The Essentials\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Communication\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Managing Across Cultures\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Strategic Marketing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Teams\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Innovation\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Making Smart Decisions\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-italic\"\u003eHBR's 10 Must-Reads on Collaboration\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eThe HBR's 10 Must Reads Ultimate Boxed Set makes a smart gift for your team, colleagues, or clients\u003c\/strong\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eHBR's 10 Must Reads\u003c\/span\u003e\u003cspan\u003e paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHarvard Business Review\u003c\/span\u003e\u003cspan\u003e has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Crazyshelfindia","offers":[{"title":"Default Title","offer_id":49626138607914,"sku":"","price":78.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/81gBFXx8beL._SL1500.jpg?v=1732536449"},{"product_id":"skin-in-the-game-hidden-asymmetries-in-daily-life-paperback-taleb-nassim-nicholas","title":"Skin in the Game: Hidden Asymmetries in Daily Life [Paperback] Taleb, Nassim Nicholas","description":"\u003ch3\u003eBook Description - \u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eFrom the bestselling author of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe Black Swan\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e, a bold book that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eWhy should we never listen to people who explain rather than do? Why do companies go bust? How is it that we have more slaves today than in Roman times? Why does imposing democracy on other countries never work?\u003cbr\u003e\u003cbr\u003eThe answer: too many people running the world don't have skin in the game. In his inimitable, pugnacious style, Nassim Nicholas Taleb shows that skin in the game applies to all aspects of our lives. It's about having something to lose and taking a risk. Citizens, lab experimenters, artisans, political activists and hedge fund traders all have skin in the game. Policy wonks, corporate executives, theoreticians, bankers and most journalists don't.\u003cbr\u003e\u003cbr\u003eAs Taleb says, \"The symmetry of skin in the game is a simple rule that's necessary for fairness and justice, and the ultimate BS-buster,\" and \"Never trust anyone who doesn't have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them\".\u003c\/span\u003e\u003c\/p\u003e","brand":"Crazyshelf.com","offers":[{"title":"Default Title","offer_id":49707521114410,"sku":"","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/71cIFCAb6LL._SL1500.jpg?v=1734085970"},{"product_id":"the-algebra-of-happiness-the-pursuit-of-success-love-and-what-it-all-means-hardcover-scott-galloway","title":"The Algebra of Happiness: The pursuit of success, love and what it all means [Hardcover] Scott Galloway","description":"\u003ch3\u003eBook Descripion - \u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eFrom the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. How can you have a meaningful career, not just a lucrative one? - is a work\/life balance really possible? - what does it take to make a long-term relationship succeed? - what can you do now so there are no regrets aged 40, 50 or 80? As Scott Galloway puts it, by the time you hit your Mid twenties sh t gets real. Life become stressful. Even the smart, the hard working and the elite can feel lost in a chaotic, noisy and unpredictable world. As a Professor at new York University's stern school of business, the debate in Galloway's MBA Class often veers away from business strategy to the challenging issue of life strategies. Which is why Galloway, in his signature, take-no-prisoners style, has developed a dynamic formula for a life well lived. In the Algebra of happiness Galloway tells you how life can be navigated and negotiated better to maximise happiness and minimise the inevitable stress. Delivering practical advice and hard-won wisdom on everything from when to own property to how hard to work, This is self-help for anyone struggling with life's big questions. Through simple equations that measure the relationship between success, resilience and failure or the correlation between happiness and money, Galloway attempts to convert intangible advice to tangible equations.\u003c\/span\u003e\u003c\/p\u003e","brand":"Crazyshelf.com","offers":[{"title":"Default Title","offer_id":49710076657962,"sku":"IN STOCK - 1787632474","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/61P3VTuntWL._SL1500.jpg?v=1734149222"},{"product_id":"what-got-you-here-wont-get-you-there-how-successful-people-become-even-more-successful","title":"What Got You Here Wont Get You There: How Successful People Become Even More Successful","description":"\u003ch3\u003eBook Description -\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eReading books is a kind of enjoyment. Reading books is a good habit. We bring you a different kinds of books. You can carry this book where ever you want. It is easy to carry. It can be an ideal gift to yourself and to your loved ones. Care instruction keep away from fire.\u003c\/span\u003e\u003c\/p\u003e","brand":"Crazyshelf.com","offers":[{"title":"Default Title","offer_id":49711154921770,"sku":"IN STOCK - 1781251568","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/81izlzd-igL._SL1500.jpg?v=1734171217"},{"product_id":"the-warren-buffett-way-by-robert-g-hagstrom","title":"The Warren Buffett Way by Robert G. Hagstrom","description":"\u003ch3\u003e\u003cspan\u003eBook Description - \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eWarren Buffett is the most famous investor of all time and one of today’s most admired business leaders. 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Publishing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublication Date : December 1, 2018\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLanguage ‏ : ‎ English\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHardcover ‏ : ‎ 232 pages\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eISBN-10 ‏ : ‎ 9388369696\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eISBN-13 ‏ : ‎ 9789388369695\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eItem Weight ‏ : ‎ 400 G\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT THE BOOK \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis Collectable Hardbound Deluxe Edition is beautifully crafted and designed. Perfect for gifting as well as for keeps. A prized edition for any library. ?The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. 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Today, we harvest the fruits of India’s technological transformation—in enterprise, in government, in communities. We owe that gift to the pioneers who sowed the seeds of India’s technology revolution. This excellent book tells us the stories of the visionaries who built our country’s digital armoury—and to whom we owe our thanks!\u003cbr\u003e—Aruna Sundararajan, IAS, Secretary, Department of Telecommunications, GoI\u003c\/p\u003e\n\u003cp\u003eMuch has been read, written, and rewritten about India’s success story and the milestones covered in information technology. Very few today remember the pioneers who made IT all happen. To read the first person account of the challenges and triumphs, and the way the captains in the IT space capitalised on the opportunities, is a rare and enriching experience. I applaud the initiative of the authors who made this happen. A must-read for every technology professional—and indeed, for all young Indians. Refreshing in content and in style.\u003cbr\u003e—MN Vidyashankar, IAS (Rtd) former President,\u003cbr\u003eIndia Electronics and Semiconductor Association (IESA)\u003c\/p\u003e\n\u003cp\u003eThe incredible journey of the 150-billion dollar Indian IT industry is nearly six decades old, stretching as far back as the 1960s. Today, as the industry readies itself once again for the next wave of growth, one which is characterised by ‘digital’ and ‘innovation’, it is worthwhile to revisit some of the industry stalwarts who were instrumental in laying the foundation. Seen through the eyes of twenty-five industry veterans, the authors have skilfully recreated the structural interplay between the industry, the government and the academia over several decades, which has got us where we are. The journey is truly a compelling read.\u003cbr\u003e—R Chandrasekhar, President, NASSCOM\u003c\/p\u003e\n\u003cp\u003eThis book is a story of pioneers and courageous people. 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He also served as a content consultant for two popular national television series, It’s Strictly Business and Dollars \u0026amp; Sense: Personal Finance for the 21st Century, and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. Melissa Hart is a permanent lecturer in the Poole College of Management at North Carolina State University. She was inducted into the Academy of Outstanding Teachers and nominated for the Gertrude Cox Award for Innovative Excellence in Teaching and Learning with Technology. 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