{"product_id":"agrimatters","title":"AgriMatters","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDETAILS : \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAuthor : Sanjeev Chopra\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublisher ‏ : ‎ Bishen Singh Mahendra Pal Singh\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublication date ‏ : ‎ 1 January 2009\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEdition ‏ : ‎ First Edition\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLanguage ‏ : ‎ English\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHarccover ‏ : ‎ 192 pages\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eISBN-10 ‏ : ‎ 8121107091\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eISBN-13 ‏ : ‎ 978-8121107099\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eItem Weight ‏ : ‎ 500 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eABOUT THE AUTHOR\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eAgriMatters: Connecting the Dots\u003c\/b\u003e, authored by the distinguished former bureaucrat and public policy expert \u003cb data-path-to-node=\"1\" data-index-in-node=\"107\"\u003eSanjeev Chopra\u003c\/b\u003e and published by \u003cb data-path-to-node=\"1\" data-index-in-node=\"139\"\u003eHarperCollins India\u003c\/b\u003e, is an incisive, highly authoritative critique of India's agricultural landscape. The book serves as a vital analytical bridge connecting the historical evolution of agrarian policies with the contemporary structural challenges and geopolitical economic realities that define the sector.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThe primary objective of the volume is to move the public and political discourse away from emotional rhetoric and short-term populist fixes (such as blanket loan waivers) toward systemic, long-term structural reforms. Drawing from his decades of administrative oversight in rural development and corporate-government interfaces, Chopra systematically deconstructs the agricultural ecosystem into interconnected policy nodes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"3,0,0\"\u003e\n\u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"0\"\u003eThe Post-Green Revolution Dilemma:\u003c\/b\u003e Evaluates how the intensive agricultural strategies of the 1960s—which successfully achieved national food security—have inadvertently led to contemporary ecological crises, including severe groundwater depletion, soil degradation, and an unsustainable monoculture focus on paddy and wheat.\u003c\/li\u003e\n\u003cli data-path-to-node=\"3,1,0\"\u003e\n\u003cb data-path-to-node=\"3,1,0\" data-index-in-node=\"0\"\u003eMarket Friction and Supply Chain Logistics:\u003c\/b\u003e Critically analyzes the bottlenecks within the Agricultural Produce Market Committees (APMC), advocating for digital transformation via the Electronic National Agriculture Market (e-NAM), robust cold-chain infrastructure, and the direct empowerment of Farmer Producer Organizations (FPOs).\u003c\/li\u003e\n\u003cli data-path-to-node=\"3,2,0\"\u003e\n\u003cb data-path-to-node=\"3,2,0\" data-index-in-node=\"0\"\u003eTechnology and Agritech Integration:\u003c\/b\u003e Explores how precision farming, drone technology, AI-driven crop diagnostic tools, and climate-resilient seed varieties can elevate smallholder productivity.\u003c\/li\u003e\n\u003cli data-path-to-node=\"3,3,0\"\u003e\n\u003cb data-path-to-node=\"3,3,0\" data-index-in-node=\"0\"\u003eThe Diversification Imperative:\u003c\/b\u003e Outlines an actionable policy framework for shifting focus toward high-value agriculture, including horticulture, animal husbandry, pisciculture, and agro-processing, to effectively double farmers' incomes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"4\"\u003eRather than presenting a dry, academic data dump, \u003ci data-path-to-node=\"4\" data-index-in-node=\"50\"\u003eAgriMatters\u003c\/i\u003e is written with the sharp, narrative clarity of a seasoned administrator. Chopra seamlessly weaves together field anecdotes, historical legislative analysis, and global case studies, transforming the book into an indispensable blueprint for policymakers, agritech entrepreneurs, civil services aspirants, and anyone seeking to understand the economic heartbeat of rural India.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eABOUT THE AUTHOR\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eSanjeev Chopra\u003c\/b\u003e is a retired officer of the Indian Administrative Service (IAS), 1985 batch, West Bengal cadre, whose distinguished career spans over three decades. He is highly celebrated for his tenure as the Director of the \u003cb data-path-to-node=\"7\" data-index-in-node=\"226\"\u003eLal Bahadur Shastri National Academy of Administration (LBSNAA)\u003c\/b\u003e in Mussoorie, where he oversaw the foundational training of India's civil service elite. Throughout his administrative career, he held key portfolios, including Secretary of Agriculture in West Bengal and Joint Secretary of Agriculture for the Government of India.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003eChopra’s authorial style is characterized by deep analytical rigor, institutional memory, and a lucid, engaging prose style. He is a prolific columnist, historian, and literature enthusiast who serves as the Festival Director of \u003ci data-path-to-node=\"8\" data-index-in-node=\"229\"\u003eValley of Words\u003c\/i\u003e, an international literature and arts festival. His unique vantage point—having designed grassroots agricultural schemes and negotiated high-level multilateral trade policies—lends an unparalleled credibility to his writings on public policy and rural economics.\u003c\/p\u003e","brand":"M\/s Bishen Singh Mahendra Pal Singh","offers":[{"title":"Default Title","offer_id":51591250051370,"sku":"VASY-8121107091","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/61B0GC7CqXL._SL1388.jpg?v=1779780449","url":"https:\/\/crazyshelf.com\/products\/agrimatters","provider":"Crazyshelf.com","version":"1.0","type":"link"}