{"product_id":"from-ideas-to-iconic-brands","title":"From Ideas to Iconic Brands","description":"\u003ch5\u003eSPECIFICATION:\u003c\/h5\u003e \u003cul\u003e \u003cli\u003ePublisher\u003cstrong\u003e : \u003c\/strong\u003eJaico Publishing House\u003c\/li\u003e \u003cli\u003eBy:  Giles Lury (Author)\u003c\/li\u003e \u003cli\u003eBinding : Paperback\u003c\/li\u003e \u003cli\u003eLanguage : \u003cspan\u003eEnglish\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eEdition\u003cstrong\u003e \u003c\/strong\u003e: 2018\u003c\/li\u003e \u003cli\u003ePages :  336 \u003cspan\u003epages\u003c\/span\u003e \u003c\/li\u003e \u003cli\u003eSize\u003cspan\u003e \u003c\/span\u003e: : \u003cspan\u003e20 x 14 x 4 cm\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eISBN-10 :978-9386867896\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eDESCRIPTION:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eInspiring stories of 101 amazing brands that changed the world\u003cbr\u003e\u003cbr\u003e• Apple\u003cbr\u003e• Coca-Cola\u003cbr\u003e• Nike\u003cbr\u003e• Starbucks\u003cbr\u003e• Disney\u003cbr\u003e• KFC\u003cbr\u003e• Hallmark\u003cbr\u003e• Mercedes\u003cbr\u003e• Revlon\u003cbr\u003e• Tupperware\u003cbr\u003e• Banana Republic and many more\u003cbr\u003e\u003cbr\u003eInspiring stories to help you build a bigger, better, stronger brand\u003cbr\u003e\u003cbr\u003eA cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.\u003cbr\u003e\u003cbr\u003eThe stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.\u003cbr\u003e\u003cbr\u003ePacked with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!.\u003c\/span\u003e\u003c\/p\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e \u003cul\u003e\u003c\/ul\u003e \u003c\/ul\u003e \u003cul\u003e \u003cul\u003e\u003c\/ul\u003e \u003c\/ul\u003e \u003cul\u003e \u003cul\u003e \u003cul\u003e \u003cul\u003e\u003c\/ul\u003e \u003c\/ul\u003e \u003c\/ul\u003e \u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e","brand":"Crazyshelf Store","offers":[{"title":"Default Title","offer_id":50855619723562,"sku":"GANGA-01584","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/850.jpg?v=1763634247","url":"https:\/\/crazyshelf.com\/products\/from-ideas-to-iconic-brands","provider":"Crazyshelf.com","version":"1.0","type":"link"}