{"product_id":"google-analytics-breakthrough-from-zero-to-business-impact","title":"Google Analytics Breakthrough: From Zero to Business Impact","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDETAILS : \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAuthor: Feras Alhlou , Shiraz Asif , Eric Fettman\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublisher: ‎ John Wiley \u0026amp; Sons Inc\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublication date: ‎ 6 September 2016\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLanguage: ‎ English\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePrint length: ‎ 596 pages\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eISBN-10: ‎ 8126564806\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eISBN-10: ‎ 9788126564804\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eItem Weight: ‎ 1600 g \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eABOUT THE BOOK\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003e\u003cb data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eGoogle Analytics Breakthrough: From Zero to Business Impact\u003c\/b\u003e, co-authored by the digital intelligence trio Feras Alhlou, Shiraz Asif, and Eric Fettman, is an authoritative, end-to-end masterwork in data-driven marketing. Published by \u003cb data-path-to-node=\"1\" data-index-in-node=\"233\"\u003eJohn Wiley \u0026amp; Sons\u003c\/b\u003e, this comprehensive handbook bridges the gap between raw web tracking and concrete enterprise revenue. The core philosophy of this text centers on moving corporate data teams away from vanity metrics (such as basic pageviews or session counts) and shifting them toward tracking user journeys and Key Performance Indicators (KPIs). The authors treat analytics not as a passive reporting obligation, but as an active, high-leverage tool designed to isolate user drop-offs and maximize organizational ROI.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThe volume is structurally organized into 18 meticulous, progressive chapters and two specialized technical appendices. It begins by demystifying foundational reporting concepts, dimensions, metrics, and core user behavior tracking. The middle sections provide an exhaustive, step-by-step implementation guide focused on configuring tracking mechanisms via \u003cb data-path-to-node=\"2\" data-index-in-node=\"357\"\u003eGoogle Tag Manager (GTM)\u003c\/b\u003e, setting up custom events, building precise virtual pageviews, and launching \u003cb data-path-to-node=\"2\" data-index-in-node=\"459\"\u003eEnhanced Ecommerce\u003c\/b\u003e tracking. The final modules dive deep into advanced data customization, guiding the reader through the population of custom dimensions, data import protocols from back-end CRMs, cross-device user stitching, and building dynamic marketing dashboards. Rather than offering abstract theoretical advice, the text stands out by integrating expert insights from analytics icons like Avinash Kaushik, Brian Clifton, and Simo Ahava, matching each technical concept with hands-on exercises and real-world business scenarios.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eABOUT THE AUTHOR\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003eThe text combines the elite consulting insights of three top executives from E-Nor (later part of Cardinal Path), a world-class digital analytics consultancy trusted by some of the planet's largest Fortune 500 brands.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"6,0,0\"\u003e\n\u003cb data-path-to-node=\"6,0,0\" data-index-in-node=\"0\"\u003eFeras Alhlou:\u003c\/b\u003e A globally recognized digital intelligence specialist, Principal Consultant, and frequent industry speaker who has spent decades educating multinational brands on conversion rate optimization and analytics architecture.\u003c\/li\u003e\n\u003cli data-path-to-node=\"6,1,0\"\u003e\n\u003cb data-path-to-node=\"6,1,0\" data-index-in-node=\"0\"\u003eShiraz Asif:\u003c\/b\u003e An expert enterprise solutions architect specializing in automated data extraction, script development, mobile app analytics, and complex tracking deployment frameworks.\u003c\/li\u003e\n\u003cli data-path-to-node=\"6,2,0\"\u003e\n\u003cb data-path-to-node=\"6,2,0\" data-index-in-node=\"0\"\u003eEric Fettman:\u003c\/b\u003e A premier analytics educator, developer, and founder of E-Nor Analytics University who has trained thousands of marketers, developers, and data practitioners worldwide.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"7\"\u003eThe collective authorial style of this team is exceptionally clear, practical, and highly focused on bottom-line business results. Writing with the directness of veteran corporate consultants who know exactly where most enterprise tracking scripts fail, they break down intimidating code implementations and tag configurations into clean, digestible steps. By balancing deep engineering logic with a highly accessible, strategic business tone, their manual remains a gold-standard global benchmark for data analysts, performance marketers, front-end developers, and executive leaders looking to build an authentic data-driven culture.\u003c\/p\u003e","brand":"Wiley India","offers":[{"title":"Default Title","offer_id":52007115686186,"sku":"VASY-8126564806","price":84.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/51yFQ0ofqkL.jpg?v=1782534194","url":"https:\/\/crazyshelf.com\/products\/google-analytics-breakthrough-from-zero-to-business-impact","provider":"Crazyshelf.com","version":"1.0","type":"link"}