{"product_id":"marketing-management-a-finance-emphasis","title":"Marketing Management: A Finance Emphasis","description":"\u003ch5\u003eSPECIFICATION:\u003c\/h5\u003e \u003cul\u003e \u003cli\u003ePublisher\u003cstrong\u003e : \u003c\/strong\u003eJaico Publishing House\u003c\/li\u003e \u003cli\u003eBy: B.K. Chatterjee (Author)\u003c\/li\u003e \u003cli\u003eBinding : Paperback\u003c\/li\u003e \u003cli\u003eLanguage : \u003cspan\u003eEnglish\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eEdition\u003cstrong\u003e \u003c\/strong\u003e: 1989\u003c\/li\u003e \u003cli\u003ePages :  554 \u003cspan\u003epages\u003c\/span\u003e \u003c\/li\u003e \u003cli\u003eSize\u003cspan\u003e \u003c\/span\u003e: : \u003cspan\u003e20 x 14 x 4 cm\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eISBN-10 :\u003cspan\u003e 8172246544\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e \u003cli\u003e\u003cspan\u003eISBN-13 :  978-8172246549\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003eDESCRIPTION:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eMarketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.\u003c\/span\u003e\u003c\/p\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e \u003cul\u003e\u003c\/ul\u003e \u003c\/ul\u003e \u003cul\u003e \u003cul\u003e\u003c\/ul\u003e \u003c\/ul\u003e \u003cul\u003e \u003cul\u003e \u003cul\u003e \u003cul\u003e\u003c\/ul\u003e \u003c\/ul\u003e \u003c\/ul\u003e \u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e \u003cul\u003e\u003c\/ul\u003e","brand":"Crazyshelf Store","offers":[{"title":"Default Title","offer_id":50855619363114,"sku":"GANGA-01580","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/854.jpg?v=1763634240","url":"https:\/\/crazyshelf.com\/products\/marketing-management-a-finance-emphasis","provider":"Crazyshelf.com","version":"1.0","type":"link"}