{"product_id":"the-abc-of-news-anchoring","title":"The ABC of News Anchoring","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDETAILS :\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAuthor : Richa Jain Kalra\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublisher ‏ : ‎ Pearson Education\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublication date ‏ : ‎ 1 January 2012\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEdition ‏ : ‎ First Edition\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLanguage ‏ : ‎ English\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePaperback ‏ : ‎ 152 pages\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eISBN-10 ‏ : ‎ 8131773418\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eISBN-13 ‏ : ‎ 9788131773413\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eItem Weight ‏ : ‎ 200 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eABOUT THE BOOK\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003e\u003ci data-path-to-node=\"1\" data-index-in-node=\"0\"\u003eThe ABC of News Anchoring\u003c\/i\u003e is a comprehensive, practical guide written by veteran journalist \u003cb data-path-to-node=\"1\" data-index-in-node=\"92\"\u003eRicha Jain Kalra\u003c\/b\u003e. This book is widely regarded as a \"blueprint\" for aspiring broadcast journalists in India. It demystifies the glitz and glamour of television news, focusing instead on the grueling technical skills, presence of mind, and ethical responsibility required to be a successful anchor.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003eThe book is structured to take a student from the basics of breathing and voice modulation to the complexities of handling \"breaking news\" and live debates.\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eABOUT THE AUTHOR\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-path-to-node=\"2\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eRicha Jain Kalra\u003c\/b\u003e is a well-known face in Indian media, having spent over 15 years as a prime-time news anchor, most notably with \u003cb data-path-to-node=\"4\" data-index-in-node=\"129\"\u003eNDTV India\u003c\/b\u003e. Known for her calm demeanor and sharp interviewing skills, she wrote this book to bridge the gap between media theory taught in colleges and the high-pressure reality of the newsroom.\u003c\/p\u003e","brand":"Pearson Education India","offers":[{"title":"Default Title","offer_id":51153292853546,"sku":"VASY-8131773418","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/51utM8wDj8L.jpg?v=1771044761","url":"https:\/\/crazyshelf.com\/products\/the-abc-of-news-anchoring","provider":"Crazyshelf.com","version":"1.0","type":"link"}