{"product_id":"value-proposition-design-how-to-create-products-and-services-customers-want","title":"Value Proposition Design: How to Create Products and Services Customers Want","description":"\u003ch2 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e📦 Product Details\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthors:\u003c\/strong\u003e Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith \u0026amp; Trish Papadakos\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Wiley\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 30 October 2014\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 1st Edition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrint Length:\u003c\/strong\u003e 320 pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 8126553073\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 978-8126553075\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eItem Weight:\u003c\/strong\u003e 900 g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"auto\"\u003e📖 About the Book\u003c\/h2\u003e\n\u003cp dir=\"auto\"\u003e\u003cem\u003eValue Proposition Design\u003c\/em\u003e is a practical guide to creating products and services that address \u003cstrong\u003ereal customer needs\u003c\/strong\u003e. The book introduces a structured approach for understanding customers, identifying their problems and expectations, and designing value propositions that effectively respond to them.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe book focuses on practical tools and frameworks that help businesses \u003cstrong\u003evisualize customer needs, test ideas, develop value propositions, and refine products and services\u003c\/strong\u003e. It is designed to support entrepreneurs, product managers, marketers, business leaders, and teams involved in innovation.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIt complements the ideas presented in \u003cem\u003eBusiness Model Generation\u003c\/em\u003e and provides practical methods for moving from customer understanding to the development of compelling value propositions.\u003c\/p\u003e\n\u003ch2 dir=\"auto\"\u003e👤 About the Authors\u003c\/h2\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eAlex Osterwalder\u003c\/strong\u003e is an entrepreneur, author, and business strategist known for developing widely used frameworks for business model and value proposition design.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eYves Pigneur\u003c\/strong\u003e is a professor and business model researcher who collaborated with Osterwalder on influential approaches to business model innovation.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eGreg Bernarda\u003c\/strong\u003e is a business strategist and innovation practitioner with experience in value proposition and business model development.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eAlan Smith\u003c\/strong\u003e is a designer and innovation expert who contributed to the visual and practical approach used throughout the book.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eTrish Papadakos\u003c\/strong\u003e contributed to the book's design and visual communication, helping translate its frameworks into an accessible and practical format.\u003c\/p\u003e","brand":"Wiley India","offers":[{"title":"Default Title","offer_id":52733145252138,"sku":"VASY-8126553073","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/1218\/4618\/files\/41mAO1WB6wL.jpg?v=1790148883","url":"https:\/\/crazyshelf.com\/products\/value-proposition-design-how-to-create-products-and-services-customers-want","provider":"Crazyshelf.com","version":"1.0","type":"link"}