Competitive Strategy

DETAILS : 

• Author : Michael E. Porter
  
• Publisher ‏ : ‎ Simon & Schuster 
  
• Publication date : January 1, 2003
  
• ISBN-10 ‏ : ‎ 0743260880
  
• ISBN-13 : 9780743260886
  
• Language ‏ : ‎ English
  
• Paperback ‏ : ‎ 416 pages
  
• Weight : 550 g

ABOUT THE BOOK 

Competitive Strategy: Techniques for Analyzing Industries and Competitors, published in 1980, is the definitive work that transformed the field of strategic management. Michael Porter moved beyond the vague "SWOT analysis" of the time to introduce a rigorous, economic-based framework for understanding why some industries are more profitable than others.

The book introduces the "Five Forces" framework and the "Three Generic Strategies," providing a systematic way for businesses to identify their competitive advantage and defend their market position. It remains the most cited and influential book in the history of business strategy.

ABOUT THE AUTHOR 

Michael E. Porter is a Bishop William Lawrence University Professor at Harvard Business School. He is widely recognized as the father of modern strategy and is one of the world's most influential thinkers on management and competitiveness.

Porter has applied his economic principles to solve complex problems in social areas, including healthcare (Redefining Health Care) and environmental sustainability. He is a multi-time winner of the McKinsey Award and has served as a consultant to dozens of Fortune 500 companies and national governments.