IIMA Business Books Collection - Lessons in Management: Strategies for Success

DETAILS : 

• Author : M.M. Monippally , Satish Y. Deodhar , Meenakshi Sharma
  
• Publisher ‏ : ‎ Penguin Random House
  
• Publication date ‏ : ‎ November 6, 2014
  
• Language ‏ : ‎ English
  
• Paperback ‏ : ‎ 1488 pages
  
• ISBN-10 ‏ : ‎ 8184006616
  
• ISBN-13 ‏ : ‎ 9788184006612
  
• Item Weight ‏ : ‎ 1000 g

ABOUT THE BOOK

The IIMA Business Books: Lessons in Management is a curated series developed by the faculty of the Indian Institute of Management Ahmedabad (IIMA). This particular volume, featuring contributions from experts like M.M. Monippally, Satish Y. Deodhar, and Meenakshi Sharma, serves as a "Management Masterclass." It distills the rigorous curriculum of India’s premier business school into practical, actionable insights for executives, entrepreneurs, and students.

The book is structured to bridge the gap between complex academic theories and the "on-the-ground" reality of the Indian and global business landscapes.

ABOUT THE AUTHOR

M.M. Monippally: A renowned authority on Business Communication. His work focuses on the "soft skills" that drive hard results, such as persuasion, crisis communication, and corporate storytelling.

Satish Y. Deodhar: An expert in Economics. He is known for making "the dismal science" accessible, explaining how macroeconomic trends, WTO policies, and market structures impact everyday business decisions.

Meenakshi Sharma: A specialist in Communication and Leadership. Her insights revolve around organizational behavior, executive presence, and the nuances of cross-cultural communication.