In Search of the Obvious - The Antidote for Todays Marketing Mess
In Search of the Obvious - The Antidote for Todays Marketing Mess
Paperback
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Details :
Author : Jack Trout
Publisher : Westland
Publication date : 17 April 2015
Language : English
Paperback : 194 pages
ISBN-10 : 9385152084
ISBN-13 : 978-9385152085
Item Weight : 550 g
Dimensions : 24 x 16 x 2.5 cm
About the book
"In Search of the Obvious" by Seth Godin is a marketing book that emphasizes the importance of simplicity, authenticity, and connection in a cluttered marketplace. Godin argues that the most effective marketing focuses on the obvious, resonating with people on a deeper level. The book offers practical insights for marketers and businesses to cut through the noise and build meaningful relationships with their audience. A must-read for marketing professionals and entrepreneurs.
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