Sales and Distribution Management

DETAILS : 

• Author : Bholanath Dutta
  
• Publisher ‏ : ‎ I.K.International Pvt. Ltd.
  
• Publication date ‏ : ‎ January 5, 2011
  
• Language ‏ : ‎ English
  
• ISBN-10 ‏ : ‎ 9380578792
  
• ISBN-13 ‏ : ‎ 978-9380578798
  
• Paperback : 174 Pages
  
• Item Weight ‏ : ‎ 350 g

ABOUT THE BOOK 

Sales and Distribution Management by Bholanath Dutta provides a comprehensive understanding of the principles and practices that drive modern sales operations. The book covers key concepts such as consumer behavior, channel management, sales forecasting, and distribution strategies. It blends theoretical frameworks with real-world case studies, making it ideal for students and professionals alike. The text also highlights evolving trends in digital sales and supply chain management. Clear, structured, and practical, it serves as a valuable guide for mastering the dynamics of sales and distribution.

ABOUT THE AUTHOR 

Bholanath Dutta is a respected academic, author, and management educator with extensive experience in business studies. He has contributed significantly to the fields of marketing, sales management, and organizational development. Known for his student-friendly writing and practical insights, he integrates research with industry perspectives. Dutta is also recognized for developing leadership and management programs that foster professional growth. His expertise makes his books reliable references in management education.