SO GOOD THEY CAN'T IGNORE YOU
SO GOOD THEY CAN'T IGNORE YOU
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Description -
- Author : Cal Newport
- Publisher : Piatkus
- Language : English
- Paperback : 304 pages
- ISBN-10 : 0349415862
- ISBN-13 : 978-0349415864
- Item Weight : 300 g
- Dimensions : 20 x 12 x 2 cm
Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers.The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book.