Strategic Management (5th Edition)

Details : 

• Author : Frank T. Rothaermel
  
• Publisher ‏ : ‎ McGraw Hill
  
• Publication date :18 December 2023
  
• Language ‏ : ‎ English
  
• Paperback ‏ : ‎ 576 pages
  
• ISBN-10 ‏ : ‎ 9355324944
  
• ISBN-13 ‏ : ‎ 9789355324948
  
• Item Weight ‏ : ‎ 1200 g

About the Book 

This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases.
Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis.

Salient Features:

1. Ensures student engagement via practical and relevant application of strategy concepts.

2. Coverage of wide array of organizations, including for-profit public (Fortune 100) companies, private firms (including startups), and nonprofit organizations

3. Well integrated high-quality cases with text chapters alongside standardized, high-quality, and detailed teaching notes

4. Offers one mini case per chapter integrated with learning objectives.

About the Author 

Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek named Frank one of Georgia Tech’s Prominent Faculty in their national survey of business schools. The Kauffman Foundation views Frank as one of the world’s 75 thought leaders in entrepreneurship and innovation. Frank is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which "is a Foundation-wide activity that offers the National Science Foundation's most prestigious awards in support of … those teacher-scholars who most effectively integrate research and education …" (NSF CAREER Award description).

Frank has a wide range of teaching experience, including at the Georgia Institute of Technology, Georgetown University, Politecnico di Milano, St. Gallen University (Switzerland), and the University of Washington. He received numerous teaching awards for excellence in the classroom. Frank’s research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research he has conducted extensive field work and executive training with leading corporations like Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Hyundai Heavy Industries (South Korea), Kimberly-Clark, Microsoft, McKesson, NCR, among others. Frank regularly translates his research findings for wider audiences in articles in Forbes, MIT Sloan Management Review, Wall Street Journal, and elsewhere. Frank is also the author of a leading textbook—Strategic Management. Concepts & Cases—published by McGraw-Hill.
Sen is an avid cook and enthusiastic musician of modest ability (congas, guitar, keyboard). He is working on his Arabic (still intermediate level) and a book of short stories, which will likely be published without footnotes or a bibliography.