The ABC of News Anchoring

DETAILS :

• Author : Richa Jain Kalra
  
• Publisher ‏ : ‎ Pearson Education
  
• Publication date ‏ : ‎ 1 January 2012
  
• Edition ‏ : ‎ First Edition
  
• Language ‏ : ‎ English
  
• Paperback ‏ : ‎ 152 pages
  
• ISBN-10 ‏ : ‎ 8131773418
  
• ISBN-13 ‏ : ‎ 9788131773413
  
• Item Weight ‏ : ‎ 200 g

ABOUT THE BOOK

The ABC of News Anchoring is a comprehensive, practical guide written by veteran journalist Richa Jain Kalra. This book is widely regarded as a "blueprint" for aspiring broadcast journalists in India. It demystifies the glitz and glamour of television news, focusing instead on the grueling technical skills, presence of mind, and ethical responsibility required to be a successful anchor.

The book is structured to take a student from the basics of breathing and voice modulation to the complexities of handling "breaking news" and live debates.

ABOUT THE AUTHOR

Richa Jain Kalra is a well-known face in Indian media, having spent over 15 years as a prime-time news anchor, most notably with NDTV India. Known for her calm demeanor and sharp interviewing skills, she wrote this book to bridge the gap between media theory taught in colleges and the high-pressure reality of the newsroom.