The New Managerial Economics by William Boyes

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The book focuses on business strategy and the usefulness of economics to the manager. It provides a window into the strategic workings of the modern firm - businesses both small and large, domestic and multinational, businesses that provides a wide array of products and services. Each chapter in this book begins with an introductory case profiling a company. Near the end of each Chapter the case is reviewed which enables the students to examine the company's choices in light of underlying chapter concepts. About The William Boyes, Ph.D., Claremont Graduate School, Dr. Boyes teaches Economics at Arizona State University and received his Ph.D. in Economics from Claremont Graduate School in 1974. He has served as an economist, visiting professor, chairman of an eco. dept. and a dean. In addition, he has been consultant for Govt. including the White House, and several private firms. Currently, he is the special features editor of a reputed journal. In recognition of his teaching achievements, Dr. Boyes has received various honors and awards. Table Of Part I. Introduction and Foundation 1.Economics and Management 2.Exchange, Efficiency, and Markets 3.Performance Part II. Seeking Competitive Advantage 4.Demand 5.Costs 6.Profit Seeking Competitive Advantage Part III. Sustaining Competitive Advantage 7.Creating Barriers to Entry 8.Price Strategies 9.The New Technological Change and Innovation 10.The Firm&'s Organization and Corporate Culture 11.Personnel and Compensation Part IV. Analytic Problem-Solving Tools 12.Capital Real Options 13.Strategic The Theory of Games Part V. Looking Outside the Firm 14.Globalization 15.Government and Business Part VI. Putting It All Together 16.Strategy and The Strategic Audit.