Business Research Methods 12Th Edition

📦 Product Details

• Authors: Donald R. Cooper, Pamela S. Schindler & J. K. Sharma
• Publisher: McGraw Hill Education
• Publication Date: 21 July 2018
• Edition: 12th Edition
• Language: English
• Print Length: 890 pages
• ISBN-10: 9353161193
• ISBN-13: 978-9353161194
• Item Weight: 1 kg 700 g

📖 About the Book

Business Research Methods provides a comprehensive introduction to the principles and practices of conducting research in business and management. It covers the complete research process, from formulating research questions and developing research designs to collecting, analyzing, and interpreting data.

The 12th Edition explores important areas such as qualitative and quantitative research, sampling, measurement, questionnaire design, data collection, research ethics, data analysis, and report preparation. The book helps readers understand how systematic research can be used to investigate business problems and support informed decision-making.

It is particularly useful for students and professionals studying business research, management, marketing, finance, human resources, and other areas of business administration.

👤 About the Authors

Donald R. Cooper was a noted scholar and author in the field of business research methods, with extensive work in research design and methodology.

Pamela S. Schindler was an academic and author specializing in business research and research methodology.

J. K. Sharma has contributed to business and management education and the Indian edition of this widely used research methods textbook.