Design Thinking for Product and Process Ideas and Improvements

Author : R Panneerselvam & P Senthilkumar
Pages : 116
Year of Publication : 2025
Language : English
Binding : Hardback
Design thinking has emerged as one of the most powerful approaches for innovation, problem-solving, and value creation across industries. At its core lies the human instinct for invention—an instinct that has shaped civilizations since ancient times. Throughout history, people have generated ideas rooted in both factual observations and creative imagination, producing inventions that enhance comfort, improve efficiency, and contribute to societal progress. This book explores that journey of invention and channels it into a structured methodology for modern challenges. By understanding how earlier discoveries were made, design teams can gain insight into ideation, experimentation, user-centric design, and iterative improvement. The text emphasizes the importance of unconventional thinking, critical analysis, and process optimization to develop products and solutions that deliver maximum customer value. Written in a simple, accessible style, the book helps learners grasp the fundamentals of creativity, design thinking principles, and practical tools like Business Process Reengineering (BPR) and Value Engineering. Real-world case studies further illustrate how design thinking is applied in contemporary problem contexts. Whether you are a student, researcher, entrepreneur, or industry professional, this book will build the foundational skills needed for innovative thinking and efficient design processes. KEY FEATURES  The major topics of this text include the following. \n History of inventions Creativity Basic of design Thinking Process Design Thinking using Business Process Reengineering Value Engineering/ Analysis A Means for Design Thinking Case Studies of Design Thinking This text is written in easy-to-read style. Each chapter contains numerous examples A chapter is provided with case studies