Dynamics Of Entrepreneurial Development & Management Planning For Future Sustainable Growth

DETAILS : 

• Author: Vasant Desai
  
• Publisher: Himalaya Publishing House
  
• ISBN-10: ‎ 9352991338
  
• ISBN-13: ‎ 978-9352991334
  
• Weight: 1500 g 

ABOUT THE BOOK

Dynamics Of Entrepreneurial Development & Management: Planning For Future Sustainable Growth, authored by the highly distinguished management expert and institutional consultant Dr. Vasant Desai, is a foundational textbook and an absolute authority on enterprise creation in developing economies. Published by Himalaya Publishing House, this comprehensive volume is widely prescribed across Indian universities for MBA, M.Com, and specialized entrepreneurship development programs (EDPs). The core philosophy of this text centers on transitioning from traditional, risk-averse business models to dynamic, innovation-driven ecosystems. Desai treats entrepreneurship not merely as an individual vocational choice, but as a structured, manageable discipline that serves as a vital macroeconomic engine for sustainable, long-term national growth.

The textbook is structurally organized into distinct, sequential modules designed to guide aspiring founders from initial conceptualization to corporate scaling. It begins with an extensive exploration of the entrepreneurial character, detailing the psychological traits, motivational frameworks, and societal roles of successful innovators. The middle chapters transition into technical operations, mapping out the step-by-step processes of environmental scanning, market research, project identification, and the formulation of rigorous Business Plan Profiles. A substantial portion of the text is explicitly dedicated to institutional finance and state-level regulatory frameworks, providing students with deep insights into the assistance programs offered by organizations like SIDBI, NABARD, and MSME clusters. The final modules look closely at contemporary realities, focusing heavily on modern e-commerce models, venture capital sourcing, corporate social responsibility (CSR), and strategic project planning tailored to environmental sustainability.

ABOUT THE AUTHOR

Dr. Vasant Desai is an elite Indian management thinker, prolific academic author, and veteran banking expert who spent decades studying the operational mechanics of small-scale industries and rural economic development. Celebrated for his deep, hands-on understanding of developmental banking and grassroots commerce, he has authored several standard management works, including Small-Scale Industries and Entrepreneurship, Fundamentals of Entrepreneurship, and Management of a Small-Scale Industry.

Dr. Desai’s pedagogical and authorial style is characterized by remarkable institutional precision, exhaustive tabular data, and an encouraging peer-to-peer instructional clarity. Writing as a seasoned developmental mentor who bridges abstract socio-economic theories with the hard, everyday logistics of running a start-up, he balances dense policy mandates with highly practical checklists and analytical templates. By grounding his academic material in real-world Indian business case studies, his collective literature remains an enduring national benchmark for management students, research scholars, banking professionals, and economic policy architects across the subcontinent.