From Ideas to Iconic Brands

SPECIFICATION:

• Publisher : Jaico Publishing House
• By:  Giles Lury (Author)
• Binding : Paperback
• Language : English
  
• Edition : 2018
• Pages :  336 pages
• Size : : 20 x 14 x 4 cm
  
• ISBN-10 :978-9386867896
  

DESCRIPTION:

Inspiring stories of 101 amazing brands that changed the world

• Apple
• Coca-Cola
• Nike
• Starbucks
• Disney
• KFC
• Hallmark
• Mercedes
• Revlon
• Tupperware
• Banana Republic and many more

Inspiring stories to help you build a bigger, better, stronger brand

A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.

The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.

Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!.