Innovations in Agribusiness Management

DETAILS : 

• Author : Karnam Lokanadhan , K. Mani , K.Mahendran
  
• Publisher ‏ : ‎ New India Publishing Agency
  
• Publication date ‏ : ‎ 1 January 2009
  
• Language ‏ : ‎ English
  
• Hardcover ‏ : ‎ 368 pages
  
• ISBN-10 ‏ : ‎ 9380235097
  
• ISBN-13 ‏ : ‎ 978-9380235097
  
• Item Weight ‏ : ‎ 650 g

ABOUT THE BOOK

Innovations in Agribusiness Management by K. Lokanadhan is a forward-thinking guide that addresses the radical shift from traditional subsistence farming to a technology-driven, market-oriented agribusiness model. The book serves as a roadmap for navigating the complexities of modern agricultural value chains, emphasizing that innovation is no longer an option but a necessity for global food security and farmer profitability.

Lokanadhan explores a wide spectrum of contemporary themes, including the integration of digital technology in supply chain management, the rise of "Agri-Tech" startups, and the implementation of Precision Farming techniques. The narrative focuses on how data-driven decision-making can optimize resource allocation, reduce post-harvest losses, and create more transparent links between rural producers and urban consumers. By analyzing successful business models and institutional innovations, the text provides actionable insights into credit management, rural marketing strategies, and the burgeoning role of Farmer Producer Organizations (FPOs) in the global marketplace.

ABOUT THE AUTHOR

Dr. K. Lokanadhan is a respected academician and researcher with a deep specialization in Agricultural Economics and Management. His work is primarily focused on bridging the gap between theoretical economic principles and the practical realities of the Indian agrarian landscape. Throughout his career, he has been a vocal proponent of empowering smallholder farmers through better market intelligence and entrepreneurial training. His writing is characterized by a unique blend of scholarly rigor and a practical understanding of the logistical challenges faced by the agribusiness sector in developing economies. As a mentor to numerous students and a contributor to various agricultural development projects, Dr. Lokanadhan has played a significant role in shaping the discourse on sustainable and profitable agribusiness management.