Management Information System by C. Laudon Kenneth

Book Description-

Used book 

Management Information Systems: Managing the Digital Firm 15/e is an in-depth look at how the business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving competitive advantage. Whether it is in accounting, finance, management, operations management, marketing or information systems, the knowledge and information that this book contains will be valuable throughout the business career.
Features:
This edition features all new opening, closing and Interactive Session cases. The text, figures, tables and cases have been updated through September 2016 with intensive research.
· In-depth coverage of big data analytics, analysing Internet of Things (IoT) data streams, Hadoop, in-memory computing, non-relational databases and analytic platforms.
· New e-commerce content describing how social tools, mobile technology and location-based services are transforming marketing and advertising.
· Some of the new cases added are ETMs re-routing KRSTC, Collaboration for improved services at eClerx, NTT Datacentre, RFID enabled weighbridge automation, Zomato scripting success with e-commerce, PayTM cashing on Demonetisation and KMS empowering Capella.