Strategic Management

📦 Product Details

• Author: Frank T. Rothaermel
• Publisher: McGraw Hill Education
• Publication Date: 15 October 2018
• Edition: Third Edition
• Language: English
• Print Length: 572 pages
• ISBN-10: 9389949165 / 9353163447
• ISBN-13: 978-9353163440
• Item Weight: 1000 g

📖 About the Book

Strategic Management by Frank T. Rothaermel provides a comprehensive and practical introduction to the principles of strategic management and how organisations can build and sustain competitive advantage.

The book explores the strategic decisions businesses make in response to changing markets, competition, technology, and organisational capabilities. It covers important areas such as competitive advantage, business strategy, corporate strategy, innovation, industry analysis, business models, mergers and acquisitions, strategic alliances, and global strategy.

The 3rd Edition combines established strategic-management concepts with real-world business applications, helping readers understand how organisations analyse their environments, formulate strategies, and implement them effectively.

It is well suited for management students, MBA learners, business professionals, entrepreneurs, and anyone interested in understanding how successful organisations develop and execute strategy.

✍️ About the Author

Frank T. Rothaermel is a scholar and author specialising in strategic management, innovation, technology management, and entrepreneurship. His research and teaching focus on how firms develop competitive advantages and use innovation and strategic resources to succeed in dynamic markets.