Strategic Management Concepts and Cases

DETAILS : 

• Author :P. Carpenter, M.A. / Salwan
• Publisher ‏ : ‎ Pearson India
  
• Publication date ‏ : ‎ January 1, 2012
  
• Edition ‏ : ‎ 2nd
  
• Language ‏ : ‎ English
  
• ISBN-10 ‏ : ‎ 8131754537
  
• ISBN-13 ‏ : ‎ 9788131754535
  
• Item Weight ‏ : ‎ 1200 g

ABOUT THE BOOK

Strategic Management: Concepts and Cases by Mason A. Carpenter, Wm. Gerard Sanders, and Prashant Salwan (often associated with the Pearson or Cengage adaptations for the Indian subcontinent) is a premier textbook designed to bridge the gap between academic theory and real-world corporate execution.

The book is famous for its "Strategy Diamond" framework, which provides a more holistic view of strategy than traditional models, and for its emphasis on the "human" side of strategy—executive leadership and organizational culture.