The Personal MBA: A World-Class Business Education in a Single Volume

📦 Product Details

Author: Josh Kaufman
Publisher: Penguin Random House
Publication Date: 1 January 2012
Language: English
Paperback: 496 pages
ISBN-10: 0670919535
ISBN-13: 978-0670919536
Item Weight: 350 g

💼 About the Book

The Personal MBA is a comprehensive introduction to the fundamental principles of business. Josh Kaufman explains essential business concepts in a clear and accessible way, making the subject easier to understand without requiring a traditional business-school education.

The book covers important areas such as value creation, marketing, sales, finance, decision-making, productivity, communication, and human psychology. It focuses on the core ideas that help businesses and individuals understand how organizations operate and how value is created.

Designed for entrepreneurs, professionals, students, and aspiring business leaders, The Personal MBA provides practical knowledge that readers can apply to their careers, businesses, and everyday decision-making.

👨💼 About the Author – Josh Kaufman

Josh Kaufman is an author, entrepreneur, and independent business educator known for making complex business concepts easier to understand. His work focuses on business fundamentals, entrepreneurship, learning, productivity, and personal development.

Kaufman is best known for The Personal MBA, through which he presents essential business principles without requiring readers to pursue a formal MBA program.