Value Proposition Design: How to Create Products and Services Customers Want

📦 Product Details

• Authors: Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith & Trish Papadakos
• Publisher: Wiley
• Publication Date: 30 October 2014
• Edition: 1st Edition
• Language: English
• Print Length: 320 pages
• ISBN-10: 8126553073
• ISBN-13: 978-8126553075
• Item Weight: 900 g

📖 About the Book

Value Proposition Design is a practical guide to creating products and services that address real customer needs. The book introduces a structured approach for understanding customers, identifying their problems and expectations, and designing value propositions that effectively respond to them.

The book focuses on practical tools and frameworks that help businesses visualize customer needs, test ideas, develop value propositions, and refine products and services. It is designed to support entrepreneurs, product managers, marketers, business leaders, and teams involved in innovation.

It complements the ideas presented in Business Model Generation and provides practical methods for moving from customer understanding to the development of compelling value propositions.

👤 About the Authors

Alex Osterwalder is an entrepreneur, author, and business strategist known for developing widely used frameworks for business model and value proposition design.

Yves Pigneur is a professor and business model researcher who collaborated with Osterwalder on influential approaches to business model innovation.

Greg Bernarda is a business strategist and innovation practitioner with experience in value proposition and business model development.

Alan Smith is a designer and innovation expert who contributed to the visual and practical approach used throughout the book.

Trish Papadakos contributed to the book's design and visual communication, helping translate its frameworks into an accessible and practical format.